International DJs Facing Obsolescence?
DJS on Demand; click for more
US webcam company WorldCast Inc contacted Skrufff this week with details of a new service they’re offering which they predict will ‘revolutionise’ club culture and the lifestyles of international DJSs.
“Greetings from the USA! We want to share a HOT new tech trend for global DJs with you,” WorldCastInc gushed in a press release promoting their new ‘Live’ streaming service ‘DJ On Demand’.
“To date, more that 700 DJs from around the world subscribe to the Platform. And, they will soon launch a mobile app for consumers who want to access entertainment on the go!” they continued.
“A House DJ in the UK can be hired to perform at a venue in Miami without leaving the comfort of his/her home or studio! How cool is that.”
Talking about the product on their website they raised the prospect of ‘DJs spinning simultaneously for multiple nightclubs or a pay per view event for one night only in Las Vegas’ raising the prospect of DJs no longer having to board planes.
Details of the new product emerged just as Resident Advisor published a fascinating, extremely bleak feature about the reality of Seth Troxler’s day to day life since he became the world’s most popular ‘underground’ DJ last year.
Shadowing Troxler for a week in Miami (during the conference), RA’s Will Lynch described Seth and his fellow superstar DJ friends struggling with sleepless nights and broken relationships as a seemingly unavoidable byproduct of the nonstop international travel necessary for superstar DJ success.
Writing how Seth Troxler’s fiancé dumped him during the week, the RA writer summed up his existence as ‘a life of extremes, a soaring sense of living large followed by loneliness and deep fatigue.’
“Naturally, this takes a toll on your life at home: working every weekend and travelling most weeks kind of puts you in a different universe from other people, making it hard or impossible to maintain relationships with “non-techno friends” (Seth’s term)—or girlfriends, for that matter,” he suggested.
“After all, who would want a boyfriend that’s gone more than half the time doing something that doesn’t really look like work, often inebriated and with other girls throwing themselves at him?” (RA: http://bit.ly/HWjueK )
The isolation necessary for attaining high-level success was also succinctly summarized by top Satoshi Kanazawa, in a feature published by PsychologyToday.com, several years ago.
“In order to achieve high status and recognition in any career, one must endure a long process of trial, during which one faces a lot of jealousy, rejection, disapproval, and ostracism from others,” the LSE evolutionary psychologist declared, “Especially those that one must compete against and beat.”
Jonty Skrufff: http://listn.to/JontySkrufff
