Avicii- Only Old DJs Read the Crowd
EDM superstar DJ Avicii admitted he’s having problems with warm-up DJs copying his sets in a fascinatingly revealing feature in GQ this week, and also revealed that his own DJing technique is largely limited to twiddling ‘mostly volume’ sliders and buttons to mix pre-prepared sets.
He also suggested that the art of big room DJing has now changed irrevocably, with performance skills (presumably hand punching, perfecting heart-shape hand signs and pressing ‘play’ properly) the key skills needed for earning US$250,000 plus DJ fees.
“The notion of a DJ who determines what to play by reading the room “feels like something a lot of older DJs are saying to kind of desperately cling on staying relevant,” GQ reported (http://gqm.ag/13DiT0g )
Avicii was also confirmed as the headliner of Electric Daisy Carnival (EDC)’s first ever London event, this week, which will see ‘the Swedish prodigy’ appearing on the Main Stage alongside Tiesto.
“Avicii is an incredible addition to the line-up,” EDC said in their press release announcing London’s first genuine EDM mega rave.
“The young producer and DJ is currently ranked Number 3 in the ‘DJ Magazine’ Top 100 DJs list, and was nominated for a Grammy this year for Best Dance Recording,” they added.
Whether both DJs will play the same tracks appears a possibility judging by Miami New Times’ review of Tiesto’s performance alongside fellow EDM ‘titan’ Kaskade at Ultra Music Festival in March, which the Times noted ‘could have easily blended together.’
“This was clearly crowd-pleasing stuff, as evidenced by his heavy leaning on vocal tracks,” they continued, “This was hit after hit after hit.” http://bit.ly/11uEV07 )
GQ: Four years ago, he was just some Swedish kid named Tim who liked messing around on his laptop at home. One iTunes-dominating dance hit (“Levels”) later, he’s Avicii, world’s hottest DJ, making $250,000 a night to keep the Ecstasy-dosed, champagne-soaked masses moving….”
April 1 Avicii FOLLOW-UP:
Avicii subsequently slammed the GQ article in a posting on Facebook in which he declared ‘I would normally not even care but this article really got to me, how it could even be published with so little truth and misquotations.’
How on earth the fact that I complain when an opening DJ plays some of the peak time tracks I usually play somewhere in my set becomes the conclusion that I only touch volume faders is beyond me and even though I could beat mix in my sleep doesn’t allude any kind of respect which I find deeply insulting.
For the record, the only planning I do is check transitions so that I don’t have to pre-program anything and still make sure I bring it to my fans. A lot of work and thinking goes into my DJing. I want the entire night to progress seamlessly and when I have to adapt the energy on the fly for the crowd on any given night, I can do so with harmonic mixes that I’ve practiced over and over again. I am far from the only DJ that does this and it’s something I take pride in being able to do. Truth is that at bigger festivals or solo shows I know what people want to hear and my set is a compromise between what I want to play for them and what people come and expect to hear me play for them. At a smaller club show I can wing it completely. https://www.facebook.com/avi
(Avicii @ Electric Daisy Carnival)
Jonty Skrufff: https://twitter.com/djjontyskrufff