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IPM chief Andrea Masci – All Roads Lead to (IPM) Rome (interview)

Click for more details on the conference

 

Skrufff are pleased to be supporting next week’s annual IPM conference in Rome and as part of our link-up will be running a series of Q&A with some of the key characters involved in this year’s event. http://www.ipmrome.com

 

As well as being a partner in IPM, Andrea Masci manages the conference and is its head of programming, responsible for organising and planning each year’s conference.

 

Chatting to Skrufff last year, he offered up two of his favourite inspirational quotes (“Never doubt that a small group of thoughtful, committed citizens can change the world” and “Ultimately a Promoter is someone who is dreaming, inventing and realizing something that never existed before“) so what’s inspiring him in 2013?

 

Theodore Hook’s ‘the best way to predict the future is to invent it’, he smiles and I’m running with another one from Einstein.

 

“Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation. For all crises bring progress.”

 

Though Italy has certainly had another VERY tough year economically, Andrea remains upbeat despite pointing out that culturally conditions remain far from perfect.

 

“Of course our project is tough economically, but in Rome right now we are also struggling to find a new level of stability,” he explains.

 

“This year, we’ve had two Popes, but we haven’t had a properly elected government for months. So the landscape is in flux.  We are a country in transformation, and somehow we are suffering from an identity crisis as a result.

 

As Albert Einstein said, every crisis is an opportunity. In an era of reinvention, you need to be creative to find your voice. This is also true for IPM. Through the inclusion of diverse communities in IPM 2013, we are sure that we will have fun, and we are curious about the unexpected.”

 

 

Skrufff (Jonty Skrufff): With only a week till the opening of IPM-2013, how is it proceeding?

 

IPM Roma (Andrea Masci): “We’ve already seen lots of business born out of IPM as a platform. It’s like a nursery for a musical jungle. If the goal of an international meeting is to help create fertile ground, then this can already be seen in the organic growth of the IPM team.”

 

Skrufff: So what really is IPM 2013?

 

IPM Roma (Andrea Masci): “It’s a four-day journey for all music-lovers. We are dealing with high-tech issues in the ancient context of the Eternal City. Rome is a great asset, unlike any other city, and so we use it as a fundamental part of what we do.

 

All roads lead to it, it wasn’t built in a day, but aside from all the cliches, in Rome we also have to juggle with the current financial restrictions. You need to be creative about being creative, as our friend Richard Zijlma (General Manager of ADE – Amsterdam Dance Event) has said to us over the past few years. And as we intended, IPM is also establishing a space for itself which is authentic, and unique. We are our own Starship Enterprise, mixing our metaphors as we “boldly go where no man has gone before.”  And just like Star Trek, it’s always a big adventure.”

 

 

 

 

 

 

 

 

 

 

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