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IPM Roma 2013- Rio Music Conference Returns to Rome (interview)

Rio Music Conference; click for more



Skrufff are supporting the annual IPM conference in Rome and as part of our link-up will be running a series of Q&A with some of the key characters involved in this year’s event.


Pedro Nonato da Silva is one of the organisers of Brazil’s acclaimed Rio Music Conference and returns to IPM for the third time to take part in the promoter/ brand panel ‘Do I really need to marry you?’




Skrufff (Jonty Skrufff): What’s your purpose in coming to IPM: why are you coming, what do you hope to gain / achieve at the conference?


Pedro Nonato (Rio Music Conference): “As an EDM conference and festival promoter I think that “IPM” has an innovative approach of? networking and gathering the trade for doing business and also discussing the industry in a new?perspective and it has, over the past two years, opened my mind to new kinds of partnerships.”


Skrufff: How does IPM compare to other conferences (including yours)?


Pedro Nonato (Rio Music Conference): “I think that IPM has been (and it should stay this way) more focused on what happens behind the scenes, on how can the producers get better results from every aspect of our industry, from sponsors to the audience, from marketing to distribution and always offering to its delegates new approaches to be discovered.”


Skrufff: How much has this EDM explosion affected RMC and the scene in Brazil in general?


Pedro Nonato (Rio Music Conference): “Brazil is definitely today a must-be on every single big headliner’s tours from the world. On the other hand we’re noticing an important growth of clubs, parties and festivals – which assures us that the market has room for many more kinds of performances and sounds.


Skrufff: What about the street protests in Brazil; how significant are they (for society in Brazil in general?)


Pedro Nonato (Rio Music Conference): “In my opinion, the protests are a very good sign that Brazilian society is improving, with people becoming more conscious about their (lawful) rights. And one fundamental right common to every well established democracy, is the right to go out on the streets and shout loudly at the people’s representatives when they are not happy with this or that. For me the protests represent the beginning of a more political society, one that could sweep away the “old” Brazil.”


Skrufff: Anything else to add?


Pedro Nonato (Rio Music Conference): “On behalf of the Rio Music Conference I would like to thank the IPM for inviting us to such an important event to the industry.”





Jonty Skrufff:


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