Telling the Truth (Gary Webb & Ricky Ross)
“Truth is not a major driver of why stories are shared. Think about urban legends. People pass on all sorts of things that aren’t true—they care more about whether something is interesting.” (Playboy Magazine)
Boston University marketing professor Carey Morewedge explains why digital sites including those of ‘otherwise trustworthy news organizations’ are thriving by posting incredible often false stories (such as Time magazine’s ‘SCIENTISTS SAY SMELLING FARTS MIGHT PREVENT CANCER’: http://ti.me/1kqIUmP )
