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Wall Street Crash vs Seth Godin’s Highest Common Denominator

 

 

 

 

“From Walmart to Hershey to Campbell’s Soup, America’s biggest retailers and manufacturers are warning their shareholders that flat growth is a fact of life because of “consumer bifurcation,” which is plutocrat-speak for “everyone is broke except the one percent.”

 

US news portal BoingBoing warns that ‘as America’s middle class collapses, no one is buying stuff anymore’.

 

 

“Sometimes it seems like winner-take-all capitalism is pushing us ever harder to play it dumb. That makes it even more important that we resist.”

 

Marketing lifestyle visionary Seth Godin advises against aiming for lowest common denominator pop success, pointing out that ‘our beloved classics were yesterday’s elitist/obscure follies’.

 

 

A Confederacy of Dunces – John Kennedy Toole (read in full): “When a true genius appears in the world, you may know him by this sign, that the dunces are all in confederacy against him. — Jonathan Swift” . . .

 

 

 

 

 

 

 

 

 

 

 

 

 

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