Beatport Abandons Streaming and News
Leading electronic music portal Beatport announced this week they’re reverting to being purely a DJ download portal and suspending plans to sell themselves in the wake of the still unfolding crisis sparked by owner SFX’s recent insolvency.
“When Beatport was acquired three years ago, part of the vision was to create a broad digital platform for DJs to engage fans of electronic music wherever they may be.
The original Beatport Store and the Beatport brand became the foundation for this vision, upon which we added a streaming music service, mobile app, a video livestreaming platform, and a relaunched news and media property,” the site announced via a statement posted on their soon to be defunct news portal.
“We have learned through this process however, that in our effort to be so many different things, we lost focus on bringing the best possible service and capabilities to our most loyal customers: the DJ community,” the continued.
“We have determined to invest in what is most important to our business and our customers, rather than adding yet another choice to a sea of streaming services.”
“This means we will be shutting down the Streaming service and mobile app, Beatport News, the Video livestreaming platform, and the Events section effective May 13, 2016.”
Speaking about their expansion into streaming in December 2014, Beatport executive creative director Clark Warner presciently told Billboard they had no plans to compete directly with the likes of Spotify.
“The people who buy music on Beatport are DJs, pure and simple. So for us, streaming is adding to, not replacing, our download business.” he explained.
“We’re not aiming to be a jukebox in the sky.” (Billboard )