Pacha Chief Spurns Simon Cowell’s Superstar DJ Search
Leading Ibiza club promoter Danny Whittle was ‘sick in his own mouth’ when he heard of TV impresario Simon Cowell’s plans for a ‘superstar DJ’ X Factor style talent show, he revealed this week, and vowed that Pacha will have nothing to do with the concept.
“How likely is it Pacha would get involved? We wouldn’t, it has nothing we would want,” said Danny.
“What impact will the show have on club culture generally? None at all,” he predicted,“Certainly not the side of club culture that actually matters.”
Handling Pacha’s bookings since the late 90s, Danny helped David Guetta and more recently the likes of Swedish House Mafia and Luciano become bona fide international stars off the back on weekly residencies at Pacha though predicted established DJs will have little to fear from Cowell’s contestants.
“They will just create some shit DJ who will probably make a fortune playing in shit clubs,” he suggested.
Danny Whittle on Ibiza-voice (2004 interview): WHAT IS IT DANNY WHITTLE DOES EXACTLY? - Brand Director? Musical Director? Content Director?”) click for more
Details of the show emerged via a press release Simon Cowell released in which he promised it will ‘capture the incredible rise of the DJ phenomena’ and discover ‘the world’s greatest DJs’
“DJs are the new rock stars,” the multi-millionaire TV presenter declared, “It feels like the right time to make this show“.
