Jonty Skrufff's Blog

Posts Tagged ‘Dave Clarke’

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Technasia: Wake Up People, Techno Has Nearly Died!

Rainer Weichhold (Great Stuff): I Completely Disagree

Dave Clarke: Techno Needs to Leave Space Ships and Aliens Behind

Louis Osbourne: Fuck the Genres

Luis Junior: Writing Music Shouldn’t Be a Job

Mugwump: Dull DJs Play Dull Music in Every Scene

Rainer Weichhold

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Last week Kiran Sande, deputy editor of leading British music magazine Fact, published a pointed polemic slating the unoriginality of much of today’s techno (see below). This week we asked some of the techno scene’s leading lights, namely Dave Clarke, Technasia, Rainer Weichhold from Great Stuff, Louis Osbourne (Miji) Geoffroy Mugwump and Luis Junior (Bedrock), what they thought . . . .

Kiran Sande:  “Techno has for too long clung to its self-mythology: the unshakable idea that it’s a vanguard music, that it’s still some kind of future-rushing phenomenon. In the past half-decade the hollowness of that claim has become increasingly obvious. Techno today feels like a nostalgia industry, fixated on its own past, and all too eager to operate within established boundaries, not to break any rules. A once fluid and revolutionary sound has become – in the main – polite, toothless, interminably dull.”

(FACT magazine article in full)

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“In terms of making music – learn the rules, then break the rules and remember to just have fun in the studio – it shouldn’t be a struggle.  Failing that, make a deal with the devil; in terms of having a club hit – pay a PR company enough money to shout about you all day long.”

With a list of production credits including Dave Clarke, Chicks on Speed, Xpress2 and Alter Ego and as one half of acclaimed underground electro duo Product 01, Marc ‘01’ Adamo is amply qualified to give advice on how to make dance music which is exactly what he’s done in his new book ‘Secrets of House’. That the book’s giving away more than a few serious tips is apparent from both its euphoric reviews and the fact it’s already on a second print run and Adam admits he’s got more up his sleeve to help both sales and fledgling producers.

“I’m currently developing the concept into an interactive Ipad app,” he smiles, “So the book will soon be combined with audio examples and processes that will make it even easier to understand and more fun.”

So asking a devil’s advocate question seems fair. You’ve had a lot of success compared to the vast majority of people making tracks but haven’t had a worldwide mega smash such as a Timo Mass’ Doomsknight or a Soulwax or Crookers record: What’s the secret of their success? Could they know something you don’t?

“Like I said before- they must have sold their souls to the devil,” he responds, “Stay tuned though, as I might have a deal like that coming up myself in the not so distant future.”

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