Amsterdam’s Awakenings; 15 Years of Total Techno (interview)
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“We’ve been around for so long that people know that they get value for their money with us. For our latest outdoor festival this year we sold out four months in advance. That was a new record for us and it for this summer it was the fastest selling out dance festival in Holland.”
Almost 15 years after throwing their first party at Amsterdam’s Gasworks, Awakenings has become one of the world’s most popular techno festivals, most recently attracting 35,000 to their latest outdoor bash, one of numerous events they present throughout Holland each year.
Tickets (including for 2 day events and their upcoming New Year’s Eve party) cost less than 50EUR, and as a cursory glance at any of the last 9 years of line-ups listed on their website shows, commercial compromise has never been on the agenda.
“How much of a temptation is it for us to book a David Guetta or Afrojack? No temptation at all,” event founder and Awakenings figurehead Rocco chuckles, “Awakenings is strictly techno!”
