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Posh people’s etiquette organisation Debretts have recently issued fresh guidelines for mobile phones and ring tones so Skrufff asked a bunch of producers about their personal preferences including London rock/ dance uber producer Jagz Kooner (of Sabres of Paradise, the Aloof, Primal Scream, repute…)

Skrufff (Jonty Skrufff): What’s your main ring tone?

Jagz Kooner: “My ringtone is the theremin from Forbidden Planet.  The scary/eerie sound is perfect for someone like me who rarely answers his phone.

Skrufff: When was the first time you bought a custom one? What’s been the best and worst one you’ve had?

Jagz Kooner: “I’ve never bought a ringtone, it’s pretty easy to make one yourself. The best ringtone I’ve had was the classic vintage dial telephone sound. The worst was the Benny Hill theme. I thought it was a genius idea but unfortunately it wore a bit thin after about a day.”

Skrufff: Have you ever been embarrassed by a ring tone?

Jagz Kooner: “I’ve never been embarrassed by a ring tone, no, (I’m not spending any hours worrying about that!) However, the Crazy Frog ringtone did send me (and pretty much the rest of the world) up the wall. Also I remember Sony made a ringtone of Primal Scream’s ‘Miss Lucifer (before the days of mobiles having audio samples) made of bleeps. That was pretty amusing (for all the wrong reasons).”

Skrufff: How important are ring tones for business these days?

Jagz Kooner: “I think ‘the industry’ realises that records sales alone are going to mean very little in the future. I know a lot of people are using ringtones as a part substitute for falling sales.”

Skrufff: Debretts say ‘Don’t make calls to people from inappropriate venues; a call from a bathroom is deeply off-putting’: have you ever done that? or had it done to you?

Jagz Kooner: “A few rock star pals of mine enjoying calling me whilst they are sitting on the toilet. Not sure why, a tad off putting for me.”

Skrufff: Do you have any links where people can buy your ring tones?

Jagz Kooner: “No”

Skrufff: What’s your next key release?

Jagz Kooner: “’I have no releases out at the moment instead I’m just mixing an album for a band called the Souls. It’s a really amazing album merging electronics/ psychedelics with great songs. That will be out next year.”

Jonty Skrufff: http://listn.to/JontySkrufff