The State of Sao Paulo Night-life; Is Pop Killing the Club Scene?
Magal, Renato Cohen, Camilo Rocha, Benjamin Ferreira, Alisson Gothz, Eduardo Corelli
D-edge's Main dance floor
“While our generation took ten years to be able to distinguish house from techno, the next generation that is starting to go out at night has a completely pop background. And today’s pop music is just like mainstream electronic music”. Facundo Guerra (Vegas, Volt, Lions).
Speaking to leading Sao Paulo media figure Claudia Assef recently, nightlife entrepreneur Facundo Guerra, 37, sparked a firestorm of debate when he suggested underground club culture- and international DJs – were no longer viable in the city. Rival club promoter Renato Ratier, who months earlier doubled the size of his landmark club D-Edge, disagreed, though Facundo, a partner in seminal underground nightspot Vegas and new pop centred nightspot Lions was firm.
“Today, if you do not play pop on the dance floor people leave,” he insisted.
“At Lions recently I saw a scene that shocked me: Mau Mau, a DJ we all love, started spinning after Roque Castro, who had just played an extremely pop orientated set. Guess what happened? Mau Mau cleared the floor, something I had never seen in my life!”
Mau Mau (one of Brazil’s most popular and critically acclaimed DJs, overseas as well as at home) was understandably furious and denied Facundo’s claim categorically though given that I’ve just arrived in Sao Paulo for what will be my seventh mini-DJ tour, the tale provokes a touch of concern for me. Not least because both my first and last gigs from five take place at Facundo’s newest club: Lions . . .
Bar de Netao revellers (DJ Jeronimo & friend)
